In talking to other bloggers, they always say the first mistake they made was not having a strategy set in place before they began. The very first step in your social media strategy is to find your topic. Here are four easy steps to help you find your topic.
1: Find your favorite thing to talk about
When trying to find something to blog about, you should think about what you like to talk about on a daily basis. What really interests you? What is something you can talk about for hours (I know agvocates can do this)? As an example, say my favorite thing to talk about is agriculture (which is actually true). I have talked to consumers a lot about agriculture and I know there is enough to talk about. Once we have a great topic, we need to move on to step 2.
2: Make your topic more specific
While agriculture is a great topic to talk about in real life, it is too broad for a blog. You need to make your blog more specific so it can speak to a defined audience (step 2 of you strategy). This may seem counterintuitive, but we need to remember the Pareto Principle which states 20 percent of our audience makes up 80 percent of our business. That means, you should be focusing on a very targeted group, the group that is going to search for your knowledge the most. Instead of talking about agriculture, maybe you could talk about calf care or tips and tricks to ride a horse. Specific topics may have a smaller sample, but that sample will be more in tune with your message. For a good example, check out the Dairy Carrie blog.
3. Find your angle
Once you have a blog topic, it is important to think about how you want to present your topic. Do you want to use pictures? Words? Videos? Do you want to just tell people about your topic or do you want to be really controversial? Finding your angle, or you voice, can be really hard to do in the strategy before you actually start writing, but your angle is really important. It can evolve over time, so don’t feel bad if you don’t know what your angle is yet.
4. Write 52 blog post titles
Once you have a blog topic, you should write down 52 blog titles that relate to your topic. Not only will you be able to see if there is enough to talk about with your topic, but it will also help you when you are having trouble writing blog posts for the next year.