I know P.E.T.A. is not a favorite group for agvocates to have a conversation with, but I feel they actually can be useful for some things. Here is my list of ways you can use P.E.T.A. to become a better social media agvocate.
1. Set the story straight
Most social media agvocates can agree that PETA does not do the best job of telling our side of the story. That is why it is very important whenever PETA makes a claim to actually talk about it. Carrie Mess recently did this exact thing when she responded to Ryan Gosling and his views on dehorning. Agvocates need to explain why things are done the way they are done because people are listening to what PETA is saying and waiting for someone else to speak up.
2. Use them to create blog posts
PETA is a great website to browse through to get ideas on possible blog posts to write about. Whenever you go through their website and find something that isn’t right, talk about why it isn’t right. Give a response to what they have to say about the issue. You might find a whole slew of blog posts after reading just one web page.
3. Read their posts for SEO search terms
PETA is a social media machine compared to most of us social media agvocates, so why recreate the wheel? Whenever you are reading their content, pay attention to the keywords they are using. You can then use these keywords in your own blog posts. Think of it this way, if you use the same keywords, your blog post is more likely to come up in searches whenever PETA articles come up. Linking to their information, while we don’t want to promote it, is also a great way to become further linked to them in searches.
4. Be more trustworthy than they are
I am sure we have all felt the harsh tone PETA tends to have when on social media, like they are trying to push an agenda. That is exactly what we don’t want to do to consumers. Pushing an agenda just turns consumers off unless they are completely on board with your opinions. It is important that you appear trustworthy and transparent. You need to be an agvocate that is there to help people get reliable answers to their questions. Don’t be afraid to tell them the truth, transparency lends credibility.
5. Comment on their posts
I know this is really hard to do, but if you can stomach it, you should comment on their information. Engage people on social media that appear to be against an agricultural practice. You may not convince them, but there are others watching that are on the fence about what to believe. You need to be calm in your conversation and do not push an agenda, just give your stories and facts. You are not after the trust of the person you are engaging, but rather the silent hundreds that are listening.