Twitter: I have never met you, but I want to listen to you
LinkedIn: I have met you, but I don’t want to listen to your personal stuff
Facebook: I know you very well, and I want to listen to you
If this definition isn’t enough, here are five reasons to use LinkedIn.
1. Decision makers are on LinkedIn
While the consumer is the person that buys the food in the end, farmers actually sell their products to companies and organizations. If you want to connect with decision-makers in these companies to stop them from making uninformed decisions, then LinkedIn should be an important avenue to connect with these decision makers. According to a survey by CEO.com and Brandfog, nearly 26 percent of fortune 500 CEO’s are on LinkedIn, compared to only 7.6 percent using Facebook.
Groups are a place for people with similar interests to have conversations and meet people in the industry. Whenever I write a blog, I always put it on the LinkedIn groups that the post relates with. From my experience, if someone has taken the time to join a group, they tend to be involved in the conversations in the group.
3. Professional atmosphere
While Twitter and Facebook are where the majority of people are, the downside to this is you have to wade through a lot of people that are not very, for the lack of a better word, professional. On LinkedIn, you are more likely to have professional, well-informed conversations with people than on Twitter and Facebook.
4. Connect with your connections
LinkedIn can be a great way to connect with someone without really having to see personal information because LinkedIn is NOT a personal social media platform. Use LinkedIn as a way to make professional connections, which means you need to have professional things on your LinkedIn account, not how your day is going. Whenever I meet someone for the first time, I usually add them on LinkedIn so I can keep tabs on them.
This may be scary to some, but this is really one of the greatest things about LinkedIn, it allows for stalking at a whole new level. LinkedIn allows you to see a lot of professional information, including the company they work for, job title, etc. I always use LinkedIn to find people that work for companies, something that works really well with reason number one above. Once you find the person, join the groups they are in and have conversations with them. After a while you will have a new connection with a decision-maker in a company.
While LinkedIn can seem like a big and scary place, we all thought that about Twitter and Facebook when we first started using those platforms. LinkedIn can be a powerful tool for agvocacy and is a social media platform that has mostly informed individuals. That sounds like a place agvocates should be.
Get your LinkedIn account today and connect with me so we can get you rolling on LinkedIn.