For some bloggers, finding topics to write about is really hard for them. Or it takes them a long time to write a blog post. These problems generally lead to the big question every beginning blogger (and probably most expert bloggers, but don’t want to admit it) asks, “How often should I blog?” Below are my four rules for how often to blog.
1. This is content.
The most important thing to remember is that blogging is content (Why Agvocates Need to Take Notes from Chipotle). For this reason, you need to make sure you are posting frequently (at least once a week, at least). Blogging is a great way to tell consumers about agriculture and we should put out as much content as possible about it, but within limitations.
2. How much time do you want to give?
While blogging a lot is important, you need to recognize how much time you can give every week so you can set yourself up for success. If there are weeks where you can post four times a week, but other weeks you can’t post at all, then you are better off spreading out those four posts over those two weeks. Whatever you do, you need to post consistently so your readers can begin to expect how often you are going to blog. Fluxuating the number of posts can also make your blog harder to circulate to the masses.
3. How long does your blog take to get circulated?
While you can blog five days a week if you have enough time, I think it is important to think about how long it takes for your blog to get circulated around social media. As you begin blogging, it will take more time for your blog to get circulated in social media. For this reason, don’t jump the gun on posting the next blog until the hoopla about your old post has begun to die down. We sometimes see this a lot in social media where people will post two news-worthy things close together and not maximize the publicity surrounding both items.
4. Know yourself and your blog
In the end, most of these rules deal with how well you know your own capabilities. Make sure to not stress yourself out over your blog. Blogging should be fun and exciting, not something you hate doing every day. For instance, I could be doing my dishes right now, but instead I’m blogging (don’t tell my wife that). In order for your blog to be successful, you need to be yourself, have fun and know your limitations.