Why It’s Hard to Let Go of “Got Milk?”

got-milk-superman“Got Milk?” relates to pretty much everyone in the dairy industry. Whether you took milk mustache pictures at the county fair or you took pride in the dairy industry whenever you saw a billboard that said “Got Milk?”, there will always be memories with the “Got Milk?” tagline.

As you may have heard, “Got Milk?” is being replaced with “Milk Life” as the official tagline of the dairy industry. I’m not really opposed to this new tagline, but rather am sad to see the old one go.

It has been with the dairy industry when the milk price dropped and when it peaked. It has been a constant reminder for the last 20 years to make sure consumers across the country got milk on their way home from work.It has been one of the few constants in the dairy industry for nearly 20 years. It has provided laughter every time we pass a sign with a celebrity donning a milk mustache. Or maybe pride for the dairy producer that painted the phrase on their barn.

“Got Milk?” wasn’t just an ad campaign, it was something that every member of  the dairy industry could embrace as their own.

I guess I’m getting nostalgic thinking about the last 20 years. With that same nostalgia, I know there will be new memories with this new campaign. So, drink up America…Milk Life.


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