Facebook Profile vs. Page

Question of the day: Should I start a Facebook page or use my personal Facebook profile?

This is the first question most agvocates need to ask when thinking about starting to use Facebook in their social media efforts. There are advantages to both, but deciding what is right for your strategy is the most important thing to understand. Here are the major advantages of both.

Facebook Page Advantages:

  • There are advanced analytics on Facebook pages: Using the analytics tool provided by Facebook, you can see the reach of your post beyond the amount of likes, comments and shares, the best time of day to post and much more.
  • Advertising: Facebook pages allow you to easily advertise and promote your content and page. It is relatively cheap and you can spend as little as $5 a day and still see a big impact.
  • Scheduling posts: You can’t schedule posts on your personal Facebook profile, but with Facebook pages it is as simple as clicking a button.
  • You can still have a personal Facebook profile: With Facebook pages, everything is separate so you can still post whatever you want on your personal profile. If you decide to use your personal profile, you will need to be more selective about the content you put on your personal Facebook profile.

Personal Facebook Profile Advantages:

  • You can gain an audience faster: One of the biggest advantages to using a personal Facebook profile is that you can easily friend request someone. This make gaining an audience much easier, but be careful because you don’t want to come off as creepy to the person you are reaching out to.
  • You can better understand your followers: With Facebook pages you can get to understand demographic information about your followers, but you can’t figure out what that person is talking about on a day-to-day basis. A personal Facebook profile allows you to actually interact with someone on a daily basis without their permission.

They both have advantages so you may still be on the fence, but it really boils down to two things: First, what is your “persona” online? Are you going to be using this page as a person or as an organization or entity? If you are representing an organization or entity, seeking out people as a personal Facebook profile is really creepy. People do not want to be sought after from organizations or entities. Secondly, do you want people to see your personal life? If you like to post a lot of personal photos and information on your personal page, you really need to think about if you want others to see that. If you don’t want people to see it, then you should probably not use your personal Facebook profile.

 

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