While this is a fact about most farmers, we as agvocates typically use money as an explanation for some agricultural practices. For example: “They wouldn’t do anything wrong because it would hurt their bottom line”, “I do the things I do so I can put food on the table for my family” and “I need to grow my operation to support my family”. While I understand the logic behind each of these statements, they really come off as “cold” and heartless to the unassuming consumer. It makes your family-run farm look like a well-oiled, profit-driven company.
Whether you like it or not you need to think about the perceptions that form from everything you say. While money may be a good reason to the agricultural community, money is not a good reason for the general public. Consumers want to hear you say that you care about their families, not just your own.
Making a personal connection with consumers helps make our message much more effective. Make sure you think about that the next time you are about to use money as an excuse.